WHAT’S M.A.D.
M.A.D. for Peace exists to communicate the importance of our individual responsibility in creating a world in which extreme conflict and its human consequences are ended.
Our belief is that peace starts within each and every one of us. It’s an easy equation - one person’s positive actions within their own community when multiplied, will have a significant effect nationally, which can radiate to have an impact globally.
Our aim is to encourage people to choose peace - for peace to be a verb, something that we all actively ‘do’.
Our approach to building peace is creative, passionate, and considered. We design initiatives and projects that engage people at a local, national and international level, incorporating specific objectives to meet the needs of each particular community. We aim to attract new audiences, as well as those already addressing social responsibility.
M.A.D. for Peace is difficult to define as one particular thing - in effect we are a multi-faceted organisation, drawing from both life experience and the wealth of creative influence from our professional lives to communicate the great need for positive change in the world.
M.A.D. encourages people to think about peace as something that we can achieve together - if we all ‘do’ peace every day - like recycling - if everyone ‘did’ a little peace - we may then end up with greater peace!
M.A.D. strives to remind people that we all have a choice – that our actions have implications – that someone somewhere is feeling the effects of something you have said or done.
Our 3 main areas of work are:
- Public Awareness
- Education
- Bridging Divides within Communities