MORE ABOUT CLAIRE

Claire Sawford has extensive experience as a management and media consultant advising museums and galleries, the creative and publishing industries, and charitable foundations, here and abroad, on marketing and PR, branding, licensing intellectual property and product development.

Clients have included the Victoria & Albert Museum, the Royal Academy of Art, the Royal Institute of British Architects, the National Portrait Gallery, Cole & Son (Wallpapers) winner of Walpole Luxury Brand of the Year 2006, the NHS, artists and photographers, and many British and America general and academic publishing houses, and their authors – from Muhammad Ali and other sporting heroes to Sex & The City’s Candace Bushnell, literary luminaries including Yevgeny Yevtushenko,  as well as artists and designers including Allen Jones and Barbara Hulanicki.

She has collaborated on promotions and special events with retailers such as Habitat, designers including Paul Smith, and with colleges such as Central Saint Martin’s and the Royal College of Art. Events have been staged in venues as diverse as a wood in Kent, on Coronation Street, in Trafalgar Square, and in many sites of architectural and historic interest.

Claire is an Honours Graduate in English & History and a member of the British Academy of Film & Television Arts.  Working early in her career with director Michael Powell on his autobiography A Life in Movies fuelled her passion for the moving image. She set up The Interactive Motion Picture Corporation with producer Simon Rose and writer Simon Beaufoy (The Full Monty, Slumdog Millionaire) to experiment with drama and comedy on the internet, resulting in Running Time, the world’s first interactive drama, receiving a BAFTA nomination.

Claire first met Gill when she was in St Thomas’ Hospital in 2005 and has been working closely with her since.  She is now Gill’s Co-Director at M.A.D. for Peace.

Claire is passionate about many things in life - travel, tennis, sailing, yoga (yes, she’s the sporty one!) and strives to make a daily difference when at work and play.  She’s a Gemini and her ideal dinner guests would be George Clooney, Simone de Beauvoir, Robert Ross, Katherine Hepburn, Henri Cartier-Bresson, Elizabeth I, Antoni Gaudi and .. Gill.